Demand Generation Manager Sunnyvale, California North America

Company: eGain Corporation
Location: Sunnyvale
Posted on: November 13, 2024

Job Description:

Fortune 500 clients trust eGain AI knowledge solution to improve customer experience and reduce cost of service. Top rated by Gartner, eGain AI Knowledge Hub orchestrates AI and experts to deliver trusted answers to customers, agents, and field staff.We dream big and sweat details. We are diverse, optimistic, and tenacious. We take pride in what we do but we don't take ourselves too seriously. If work is fun for you, talk to us. We will not waste your time.Duties/Responsibilities

• Campaign Strategy & Execution: Develop, execute, and manage demand generation campaigns across various channels (email, SEO, PPC, webinars, content syndication, social media, etc.) to drive lead acquisition Marketing Qualified Leads (MQLs).
• Lead Nurturing: Design and manage lead nurturing programs to convert MQLs to appointments.
• Content Development: Leverage and optimize existing content assets such as case studies, whitepapers, eBooks, and infographics for demand generation.
• Marketing Automation: Utilize automation tools to build workflows, track campaign performance, and optimize lead scoring.Education and Experience
  • 3-5 years of experience in B2B SaaS demand generation.Compensation
    • The base salary range is $90,000 to $130,000. Your base salary will be determined based on your location, experience, and the pay of employees in similar positions.
    • Performance-based bonuses are tied to individual and company performance.
    • Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
    • Restricted stock or stock option grants, subject to company policies and performance.Please note that the compensation package can vary based on the candidate's qualifications and experience level.
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